Senior Email Marketing Exec

Date Posted: September 12, 2019
Closing Date: October 31, 2019
Ref No: DIG1586
Location: South West
Job Type: Permanent
Category: Digital
Salary: To £0,000 Annual


Our client is a multi-channel Homewares brand who are seeing huge growth from their digital side of the business. Because of this they have created a brand new role of Senior Email Marketing Exec. This is a brilliant opportunity for the ideal candidate to really make their mark in a growing team. The position is based in the South West of England.


  • As eMail Marketing Coordinator you will develop the digital approach in attracting, maintaining and enhancing customer relationships via the email channel
  • Working within the eCommerce team, you will apply customer centric thinking to deliver a seamless on brand customer journey
  • You’ll work closely with the marketing & creative teams, as well as sharing knowledge, experience and insights with the broader business
  • As a key member of the digital team, you will leverage your skills and experience to support the continued growth
  • You will be expected to develop a rounded understanding of the eCommerce business and will be supported in developing your career path to deliver continued success


  • Own all email communication; measure, test and enhance
  • Deliver an outstanding email experience to  present and future customers
  • Responsible for managing the ESP platform, provider relationship and future change
  • Develop a rounded, consistent optimised approach to data capture
  • Apply segmentation to deliver relevant communications
  • Develop eCRM planning and internal communication process
  • Implement a robust automation strategy
  • Use available tools to understand performance & user journeys, using this information to steer the eCRM roadmap and prioritization
  • Monitor data quality and provide the business with relevant data & customer insights
  • Establish Weekly & Monthly reports
  • Support eCommerce and Marketing in digital reporting
  • Support UX testing, post-test analysis and implementation
  • Keep up-to-date with competitor activity
  • Keep up to date with existing software solution enhancements & alternative solutions
  • Always strive to deliver increment revenue above plan
  • Develop a strong product & trading knowledge
  • Integrate with the broader team; embrace and enjoy our culture


  • 3+ Years in eCommerce marketing
  • Proven track record in email marketing
  • Able to demonstrate a thorough understanding of email marketing and tactics used to enhance email channel performance
  • Strong commercial sense balanced with an understanding and appreciation of brand equity
  • Able to demonstrate experience in developing email automation strategies
  • Familiarity with Google Analytics and other eCommerce reporting solutions
  • Confident with data and insights
  • Ability to forge strong and collaborative relationships, internally and externally
  • Motivated and driven to achieve results, with ability to work hard in a dynamic team environment
  • Strong organization and attention to detail
  • Ability to work under pressure and to deadlines

If this sounds like the role for why not apply today!


For confidential discussion about this role, please contact Felicity McNichol via 07788413588 or email at

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